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Hyogo | 6.0h
A Journey to learn about Global Tradition and Technology

Explore Kobe, the birth-place of the world-famous industries

Kobe is a port city that has prospered through trade with other countries since ancient times.
Over a long period, it has nurtured a wide range of industries such as world-famous sports brands, construction technology, and even Japanese sake.
In this tour, you will learn about the industries that were born in Kobe.

First, you will visit the UCC Coffee Museum, where you will learn the little-known secret of how Japan has changed the way to drink coffee.
After that, you can enjoy the shoes of world-famous athletes and how they are made at the ASICS Sports Museum. 
The sake industry is also popular in Kobe. You will visit the Sawanotsuru Museum, where traditional Japanese sake is brewed, to learn how it is made and taste some of the unique Japanese sake.
Finally, you will be exposed to architectural techniques that have been refined to today. Learning about the traditional techniques used in Japanese shrines and temples will make your stay in Japan more enjoyable.

Let's learn more about such techniques and traditions by tasting with all five senses!


・You will visit the Museum related to industries, which has a rich variety of unique companies representing Kobe and Japan.
・You can learn about the history of Japan's economic development.
・You can see, touch, and feel the real products!
・You can try Japanese sake tasting.


・UCC Coffee Museum: The company that helped popularize coffee in Japan was started in Kobe. 
The first place to visit is the world's only museum dedicated to coffee. Even if you are a regular coffee drinker, you may be surprised to learn that you don't know where it comes from, how it is roasted, or how to drink it.
・ASICS SPORTS MUSEUM: This is the museum of ASICS, one of Japan's leading sporting goods manufacturers. You can experience the speed of a 100-meter run or a game of high-speed tennis serve right in front of your eyes, using the latest technology. You can also touch the shoes of athletes, which makes this museum a must-see spot for sports fans.
・Port Island: The first artificial island in Kobe. It is directly connected to Kobe Airport, making it a gateway to the sky. Enjoy a meal in a modern atmosphere with an international conference center and various facilities.
・Sawanotsuru Museum: Sawanotsuru, a long-established sake brewery celebrated its 300th anniversary last year. By continuing to use traditional sake brewing methods and fine raw materials without pursuing volume and low prices, they have been producing a variety of precious Japanese sake. Brewery buildings originally constructed in the late Edo period were precisely restored and converted into a museum. Here, exhibits such as huge vats and tools are displayed with easy-to-understand commentaries. 
・Takenaka Carpentry Tools Museum:
It was opened in 1984 in Nakayamate, Kobe, as the only museum of carpentry tools in Japan, to collect and conserve such disappearing tools as a cultural heritage, and to pass them on to the next generation through research and exhibitions.
The museum has 35,000 items on display and offers a valuable opportunity to learn about the skills, wisdom, and spirit of the people who use the tools, as well as the architecture and wood culture that surrounds it.


・Please come along with comfortable clothing as you will walk a lot.
・The tour end location will differ from the start location. If you would like to change the end location, please consult with your tour guide.
・Lunch venue is included in this tour

Safety Measures

Expenses Not Included

The travel expense is not included in the tour fee. Please bring extra money to experience this tour to its fullest.
(Entrance fees, transportation fees, activity fees, etc. - at least about JPY2,000 /person)

Meeting Point

JR Sannomiya Station central exit, in front of the Ticket Office

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